While Linkedin started out as an online resume, it is nowadays a great tool to passively get offers from potential employers, build a professional network as well as a personal brand.
The Linkedin optimization service consists of a document that mirrors your newly optimized Linkedin profile.
This document, from which you can copy info directly into your profile, is tailored based on your resume to help recruiters understand who you are, what is your expertise and why are you the best candidate. It also contains SEO keywords and useful tips for your profile to stand out.
Only the premium package includes actually implementing the modifications on the client's profile.
